blog marketing LTd

mercredi 1 juillet 2015

Apple iOS 8.4 and Music are available

Great news for those who expected Apple finally launches its streaming offer through subscription: iOS 8.4 is available, and embarks with him Apple Music and free radio station Beats 1 (as well as several free premium channels themselves, too), which the first music programs have just begun (read:  Apple Music, la musique par abonnement ). The Music application has indeed been completely redesigned to accommodate the new Apple service, which is integrated directly into iOS. The price, as announced at WWDC, is 9.99 € per month, but you have the opportunity to experience Apple Music free for three months.

To install this version of iOS, you simply go to the settings on your iPhone or iPad, then click on "General" and "Software update". The update of the mobile system from Apple then you should be proposed. If this is not the case or if your iOS device does not have enough space to perform the update, you will need to go through iTunes and connect your device to your computer using a cable. Note that iOS 8.4 brings support for Apple Music but also various software patches that fix bugs and allow a better stability of your iPhone or iPad. The installation is recommended even if you do not intend to use the Apple streaming service.

Update 6:41 p.m.:
Music runs on Apple Mac but requires version 12.2 of iTunes, which is not yet available ... Hopefully Apple will not wait too long!

Update 6:47 p.m.:
The Beats 1 program is now published on a  Tumblr page. Big names in music are on the program for the next days!

Update 0:59:
iTunes 12.2 is available! To install, go to the Mac App Store, available in the Apple menu in the top left of your screen.

jeudi 26 février 2015

IPHONE 6 MORE APPLE IS THERE TOO BIG?








The New Yorker recently published a long story about Jonathan Ive, Apple's director of design; it is the origin of the look of the iPhone, iPad, MacBooks and other Apple products launched since the late 1990s one of the most interesting points that the New Yorker reveals is the existence a prototype iPhone measuring 5.7 inches which could have become the current iPhone 6, which would have replaced the iPhone 6 Over 5.5 inches. According to many accounts, the iPhone 6 prototypes had been created a few years ago, and here is a statement that Ive had peak at the time:

"The first device that we really have more was the model that measured 5.7 inches."

Ive and his colleagues have developed different sized prototypes for several days and finally, the director of design Apple decided that iPhone 5.7 inch would simply "too big". The size of 5.6 inches was also considered too large so the design team decided that the iPhone 6 would have more size 5.5 inches and would be launched alongside the 4.7-inch model. Click HERE to read the whole story of Jonathan Ive. In fact, the article is written in English, but it is interesting
Finally, if you plan to buy an iPhone 6, tell us if you find a 5.7 inch model would have been too great, as I've seemed to think. He still thinks the way!








vendredi 9 janvier 2015

UBS data suggests Apple sold 69M iPhones in blockbuster December quarter

src="//pagead2.googlesyndication.com/pagead/show_ads.js"> The latest research from UBS has prompted the firm to advise investors that it believes Apple sold a massive 69 million iPhones in the just-concluded December quarter — a sum that would obliterate the company's previous all-time record.        

    


Using its proprietary UBS Evidence Lab iPhone Monitor, the investment firm told investors on Wednesday that it now expects Apple to have sold a total of 69.3 million iPhones in the December quarter. That's beyond Wall Street consensus of 65.5 million units for the three-month span.

To put the estimates in perspective, Apple's previous all-time record came a year ago, when the company sold a massive 51 million iPhones in the holiday 2013 quarter. An increase of 18.3 million units would amount to nearly 36 percent growth in iPhone sales from the year-ago quarter.

It should be noted, however, that Wall Street expectations were too high last year, as Apple was unable to build enough iPhones to meet demand. Prior to its December 2013 results, investors expected Apple to report sales of 56.5 million iPhones for the quarter.

Whether market expectations are again out of hand for the December 2014 quarter will be revealed on Tuesday, Jan. 27, when Apple reports its fiscal 2015 first-quarter results. 





UBS analyst Steven Milunovich noted that his company's latest data reveals a likely surge in demand for the new iPhone 6 and iPhone 6 Plus in China. The research suggests that China could account for as much as 35 percent of all iPhone shipments for the quarter, compared with 22 percent a year ago.

His estimates call for Apple to earn total revenue of $68 billion, up significantly from $57.6 billion in revenue a year ago.

UBS's estimates come from search results tracked in over 20 countries, weighted by respective country data from Gartner Market Statistics. Further adjustments are made for quarterly variances and seasonal effects, built on a model using a sample period from late 2008 to the end of 2012.

UBS has maintained its "buy" rating on shares of AAPL with a 12-month price target of $125.



  


mercredi 19 novembre 2014

Le papa de Final Fantasy cartonne sur mobile avec Terra Battle

Hironobu Sakaguchi est surtout connu pour être à l'origine de la saga Final Fantasy mais à la Japan Expo 2014, il a créé la surprise en annonçant qu'il souhaitait se lancer dans les jeux mobiles avec son nouveau studio Mistwalker.      

   




Terra Battle est un RPG où les joueurs doivent déplacer leurs unités sur des cases de façon à attaquer leurs ennemis. Le système de déplacement rappellera celui de Puzzle & Dragons (déplacer stratégiquement un élément librement pendant quelques secondes avec un seul doigt), même si la finalité du jeu n'est pas la même. 

Lancé mi-octobre, le jeu a rapidement trouvé son public et a déjà été téléchargé plus d'un million de fois, ce qui étonne son créateur lui-même, qui croyait ne s'adresser qu'à un public restreint de fans. « C'est allé plus vite que prévu et c'est sûrement dû à notre époque où tout va très vite » affirme-t-il.

Si Terra Battle est gratuit, mais comporte des achats intégrés, Hironobu Sakaguchi assure qu'il est possible de terminer le jeu sans rien débourser, mais rappelle que son studio a besoin de revenus pour pouvoir continuer à développer des jeux : « cela n'est peut-être pas encore très répandu en Occident, mais depuis deux ans au Japon, on a vu se développer la culture du «pourboire» dans le jeu vidéo. Le pourboire, c'est la volonté naturelle d'une personne à vouloir récompenser quelqu'un dont le travail a donné plus que satisfaction. Donc avec Terra Battle, je n'impose aucun achat mais je cherche plutôt à satisfaire le joueur au-delà de ses attentes, pour l'inciter à vouloir faire un geste de lui-même. Parce que oui, on a malgré tout besoin d'argent pour continuer de créer des jeux »explique-t-il. 

Enfin, s'inspirant du concept de Kickstarter où des fonctionnalités supplémentaires sont développées au fur et à mesure que la campagne récolte de l'argent (une fois que l'objectif est atteint), Mistwalker assure que plus il y aura de téléchargements, plus il y aura de contenus ajoutés à l'application. Une fois les deux millions de téléchargements atteints, l'équipe promet même de s'atteler à une version console de Terra Battle.

vendredi 15 août 2014

NTT DOCOMO & Apple to Offer iPad in Japan Starting on Tuesday,


NTT DOCOMO & Apple to Offer iPad in Japan Starting on Tuesday, June 10
TOKYO and CUPERTINO, California—May 28, 2014—NTT DOCOMO and Apple® today announced that iPad Air™ and iPad mini™ with Retina® display will be available on the DOCOMO network beginning on Tuesday, June 10. iPad Air and iPad mini with Retina display offer the power and capability of the A7 chip, advanced graphics on a Retina display, and high-speed LTE performance,¹ making everything you do faster and better, all while delivering all-day battery life.²

“With the addition of iPad alongside iPhone, we now offer the complete lineup of Japan’s most popular mobile devices on the nation’s most reliable LTE network,” said Kaoru Kato, President and CEO of NTT DOCOMO, INC. “We know our customers will enjoy using iPad Air and iPad mini, and anticipate that new customers will look to experience these amazing devices on our high-quality network with our new billing plan.”

“We are extremely happy for iPad to join iPhone on NTT DOCOMO’s network,” said Tim Cook, Apple’s CEO. “The results on iPhone have been tremendous, and we look forward to delivering iPad to NTT DOCOMO customers.”

iPad Air features a stunning 9.7-inch Retina display in a thin and light design. Precision-engineered to weigh just one pound with a narrow bezel, the borders of iPad Air make content even more immersive. iPad mini with Retina display brings all the pixels from the 9.7-inch iPad to its 7.9-inch screen, delivering razor sharp text and detail in a design that offers 35 percent more screen real estate than 7-inch tablets. iPad Air and iPad mini with Retina display feature the powerful and power-efficient Apple-designed A7 chip with 64-bit desktop-class architecture, ultrafast wireless with built-in Wi-Fi and expanded LTE cellular connectivity, an incredible 10 hours of battery life, and iOS 7 featuring hundreds of great features and access to over 500,000 apps designed specifically for iPad®.

DOCOMO’s iPad Air and iPad mini with Retina display users will be able to enjoy the company’s nationwide ultra-fast Xi™ LTE communications service³ with the new billing plan which enables data quota sharing among family members and corporate users. 

Beginning June 2, customers can pre-register for iPad Air and iPad mini with Retina display at DOCOMO dealers and DOCOMO’s website.

For details on sales prices and special campaigns, please visit www.nttdocomo.co.jp/english/ipad/charge/index.html#model

For details on the new billing plan, please visit www.nttdocomo.co.jp/english/charge.

For more information on iPad, please visit www.apple.com/ipad.

¹ LTE is available through select carriers. Network speeds are dependent on carrier networks, check with your carrier for details.
² Battery life depends on device settings, usage and other factors. Actual results vary.
³ Xi is only available to subscribers in Japan. Xi is a trademark of NTT DOCOMO, INC. in Japan and/or other countries.

NTT DOCOMO provides innovative, convenient and secure mobile services that enable smarter living for each customer. The company serves over 63 million mobile customers in Japan via advanced wireless networks, including a nationwide 3G network and one of the world’s first commercial LTE networks. Leveraging its unique capabilities as a mobile operator, DOCOMO is a leading developer of cutting-edge technologies for NFC mobile payments, mobile GPS, mobile TV, intuitive mobile assistance, environmental monitoring, smart grids and much more. Overseas, the company provides technical and operational expertise to eight mobile operators and other partner companies. NTT DOCOMO is listed on the Tokyo (9437) and New York (DCM) stock exchanges. Please visit www.nttdocomo.co.jp/english for more information.

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and is defining the future of mobile media and computing devices with iPad.

Press Contacts
Trudy Muller
Apple
tmuller@apple.com
+1 (408) 862-7426

Takuya Ori
NTT DOCOMO
ori@nttdocomo.co.jp
+81 3 5156 1366


jeudi 7 août 2014

// MobileMe: Apple's online service test

MobileMe web applications

Opening a MobileMe account provides access to five Web applications accessible from the top toolbar, by close to those of the iPhone icons. Applications share a fairly consistent from one module to another interface, but also for Mac users, with their local counterparts in Mac OS X. Note, however, that Apple has made ​​a small effort to not provide them a Mac look too: sobriety and own icons Apple obviously recognizes it but the colors and visual chosen not to swear on Windows Vista. The toolbar also includes the specific application that can access the various features buttons. For each application, you will find a button marked with a gear: it provides access to advanced application features, along with control panel module. This also follows the same ergonomic conventions borrowed preference panels Mac applications, with a row of icons bringing together the different sections.  


The first application is an email client, Mail entitled, as its equivalent for Mac OS X and iPhone. We find a fairly similar standard in customer messaging interface, with a provision in two or three panels, depending on whether you want to display the contents of messages (or how Outlook Express Mail) or not (so Gmail). In the second case, a click on a message or composing a new mail opens it in full screen, a button to return to the list or the next or previous message. In the first, the letters open in a separate window browser. Regrettably, however, the absence of a presentation by vertical panels, so Outlook or Windows Live Mail. This arrangement is much more convenient for widescreen displays and allows you to preview the first few words of the message without reading it. This absence is part of the fault of the mail client in Mac OS X, but since MobileMe is intended for users of Windows, including Outlook, it is unfortunate that he is absent. At left is in all cases a panel showing a list of folders (Reception, outbox, drafts, trash ...). You can create other folders in order to move messages by simply selecting and drag / drop them. The first contacts with the application are excellent, everything behaves exactly like what one would expect from a local courier customer without all the specifics of the interface of Gmail that often requires going through menus and checkboxes to perform the operations.


The first impression is favorable, but what about when you scratch the surface? Beyond basic functionality, the Mail component MobileMe offers some more advanced options. First, we note the presence of a spell checker. This may not be necessary if your browser already has an equalizer (in the case of Firefox) but offers a pretty smart mode: you warning before sending your message when it detects errors.


The spell checker checks for errors before sending the message 


Like Gmail, MobileMe can retrieve mail from an external POP3 account keeping or not the messages on the server, useful for not multiply webmail. In practice, this option is far less convenient than that of its competitor. First, it is limited to one account, where Gmail allows you to configure several. There will also be without auto recovery at regular intervals: the only way to check your external messages is to repatriate them manually. These limitations may be acceptable if the feature did what was asked, but it is not even the case: the operation is somewhat random. Consultation sometimes refers connection errors

MobileMe can also manage another POP3 account 


MobileMe Mail also has a spam filter, but it does not offer any configuration options, except the ability to automatically move messages marked as junk in the corresponding file. Note also the complete lack of mail rules or assignment of labels or tags to messages. In short, fans of automatic classification of their messages will be disappointed.





// MobileMe: Apple's online service test (mà j)

Launched the same day as the iPhone 3G and version 2.0 of the iPhone OS, the online service MobileMe has been a shaky start, marred by many bugs. Moreover, service, inherited from MobileMe, not necessarily of great interest in the face of free alternatives to Google or Microsoft. A year later, and while it acquires some interesting new features, MobileMe seems he matured, the opportunity to look back at Apple's online service.

 

 If starting MobileMe was marked by repeated problems (loss of data, billing errors, unavailability of services ...), things are gradually back to normal in one year, MobileMe has received numerous stability improvements , performance, and especially several new features that boost its interest: the ability to locate his iPhone remotely, sharing large files and the creation of an iPhone app to explore the tree of storage space and view files. These new features are in addition to features already integrated service: webmail with "push" sync calendars or contacts, publication of photos or videos or manage a storage online technology. At its launch, we found a clear difference in the interest of MobileMe depending on whether one uses a Mac, a PC and / or an iPhone. Let's see if it has been reduced. 

The MobileMe offers 

Before getting into the nitty-gritty, let's look at the offer proposed by the MobileMe service. It should be noted at the outset that this is not the first attempt in this regard Apple: MobileMe down the paid MobileMe, which itself took the following free iTools tools. Since MobileMe is supposed to apply to both Mac users than PC or iPhone (using a Mac than a PC, or both as well), we do not base our test on advanced or declines from MobileMe. It can be noted however that, for Mac users, MobileMe gets overwhelmingly the services offered by MobileMe, except for certain features such as access to online bookmarks or sending e-cards . 

MobileMe features are organized around five Web applications: an email client, a calendar, a contact manager, an online photo gallery and storage space of 20 GB The service makes it possible to synchronize the data between these applications. three devices: a Mac (running Mac OS X Tiger minimum), a PC (Windows XP or Vista) or iPhone (equipped with the 2.0 version of the system). At the announcement of the service, Apple MobileMe termed as "Exchange for the rest of us", or Exchange for those who do not have access to services "push" type to automatically and instantaneously retrieve data such as mails, appointments and contacts without requiring synchronization at regular intervals. In short: create an appointment or contact on your iPhone, your computer or on the Web and it will be instantly available on other devices. Meanwhile, Apple has revised its ambitions down, removing any reference to the term "Exchange" or "Push" from his site. Nevertheless, we will see that in most cases synchronization, it is now quite close to the concept of push 

MobileMe is sold at the rate of 79 euros per year, with a two-month trial period. It is possible to cancel the service before the end of the two months, the initial contract is not leading to one-year commitment. But beware: the termination of MobileMe causes immediate inaccessibility of the service!



mercredi 6 août 2014

JOB Opportunité

US-Business Leader

  • Job Number: Various
  • United States
  • Posted: Aug. 6, 2014
  • Retail Store

Job Summary

Every day, business customers come to the Apple Store to discover what powerful, easy-to-use Apple products can do for them. As a Business Leader, it’s your responsibility to make sure our stores provide business customers with key technology solutions for a wide range of industries and create long-term customers with experiences built on trust. You drive the business sales strategy for your business team and manage teams across a market area that encompasses several Apple Store locations. By leading and inspiring all partners to provide unparalleled customer service, you foster long-term loyalty to Apple and its business solutions.

Key Qualifications

  • Experience building respected leadership teams and developing talent to support business growth.
  • Ability to lead and influence cross-functional relationships with both internal and external partners.
  • Proven ability to drive incremental revenue, create new relationships and manage existing ones, and build loyalty within a market region.
  • Strong understanding of how to position technology-based solutions for business clients.

Description

As a Business Leader, you drive the strategy and infuse the business vision into management and store teams in each market location. You foster consistent practices for all locations, but you're also flexible enough to manage unique variances in your market. Even when you're not present, you maintain a constant influence in every store, ensuring team members are intensely focused on forging new relationships with local businesses, managing accounts, and building loyalty by providing quality experiences for business customers. You develop talent - building a strong business team that helps companies succeed and enables our stores to reach and exceed performance goals. You bridge the worlds of retail, corporate, and business development by combining the company vision with field execution to create future business success for Apple Stores.

Additional Requirements

•You have at least five years of experience managing a complex business across multiple locations. •Cross-industry experience is welcome — a retail background is not necessary. •You have a passion for learning about Apple technology and products. •Multilingual ability is a plus. •You’ll need to be flexible with your schedule. Your work hours will be based on business needs.

samedi 2 août 2014

Apple pays ISPs to deliver their content faster

WEB - Like Netflix, the company established its own network of content delivery (CDN) ...

Your update to iOS7 was long and painful? That would normally go to iOS8 faster. For the famous distribution network Apple content, or CDN English, is now operational, as noted expert Dan Rayburn Thursday. According to him, Apple should pay a total of more than $ 100 million to Internet service providers (ISPs) by the end of the year to accelerate transfers. What revive the controversy around Net Neutrality, although in this case the problem is different.

In fairness, pay to go faster is prohibited. But this applies only to the portion of the pipes leading to the subscriber ("the last mile" or the last 1,500 meters). The rest of the network in the middle of the Atlantic Ocean, for example, there are already large commercial interconnection agreements between content creators and telecom players. Internet is actually a network of networks, and no control of end-to-end.

Google, Amazon and Microsoft are such

Here, instead of paying an intermediary such as Akamai or Level3 to rent their CDN, Apple, like Netflix, directly pays ISPs to control the routing of its contents. For this, servers are installed in telecom companies to preload data or choose the data center closest to the user.

Netflix pays whining but Apple has so far been rather low profile. "Netflix is trying to confuse talking about net neutrality so that it is as interconnection trade agreements," says Dan Rayburn 20 Minutes. According to the expert, Microsoft, Google, Amazon, Ustream ... Everyone or almost done the same for years. What is changing is the scope of these contracts. Some fear that small players can not compete on equal terms, for lack of means.

Apple places his pawns in the Cloud

Its CDN should allow Apple to better manage traffic spikes to distribute OS X or iOS8 Yosemite. At present, the company should continue to use CDN-third more of hers, especially for iTunes content. But Dan Rayburn expects to see gradually switch all traffic.

The infrastructure is already there. According to the expert, the ability of Apple CDN exceeds several terabits per second, or more than "ten times its current needs." This could change, especially if it launched an Internet TV service à la carte ...

Apple activates its own distribution network content




Apple s'émancipe de ses partenaires historiques avec la mise en route de son propre réseau de distribution de contenus (CDN). La société accepterait de payer pour accéder aux infrastructures des grands fournisseurs d'accès.

 Control chain from beginning to end is a trademarks of Apple historical and distribution of online content is not likely to escape the rule. While the company used hitherto services partners to deliver software, videos and music to its customers, it gradually switches to a managed in-house infrastructure. According to Dan Rayburn, an analyst at Frost & Sullivans, Apple shall indeed currently commissioning its own network of content distribution (CDNs for Content Delivery Network). 

It is estimated that by the end of the year, Apple has invested over $ 100 million in this project. At this stage, the company does not have the intention to completely emancipate its current providers: Rayburn and says it will continue to work with Akamai for content related to iTunes or Level3 for matters relating to the Radio offers. However, it should more often to use its own infrastructure to the rest of its distribution, starting with software releases highly anticipated as future iOS 8 or OS X Yosemite. 


Remains to be seen what is the interest for Apple to lead such a project? Treat internal mission is not necessarily cheaper (especially in the short term), but have its own CDN allows Apple to directly manage financial constraints ... starting with the thorny question of the connection between his own infrastructure and network of major Internet service providers, starting with American actors. On this ground, Apple would advance without too complex, agreeing to pay the major ISPs to interconnect with their networks. 


According to Rayburn, several contracts have already been signed, including with Comcast: information that falls probably in time to feed the controversy aroused by Netflix, he refuses to pay to inject its content on the network of major suppliers 'U.S. access (some French users know the problem follows a similar occurrence bickering between Free and Google / YouTube). The question obviously arises in the same terms for Apple, its huge cash reserves and ambitions, we always imagine more important as digital markets of tomorrow.

vendredi 1 août 2014

apple service sell


Apple Updates MacBook Pro with Retina Display

 Apple today updated MacBook Pro with Retina display with faster processors, double the memory in both entry-level configurations, and a new, lower starting price for the top-of-the-line 15-inch notebook. Apple also lowered the starting price of the non-Retina 13-inch MacBook Pro to $1,099. “People love their MacBook Pro because of the thin and light, aluminum unibody design, beautiful Retina display, all day battery life, and deep integration with OS X,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing. “The MacBook Pro with Retina display gets even better with faster processors, more memory, more affordable configurations, and a free upgrade to OS X Yosemite this fall.” MacBook Pro with Retina display and MacBook Pro are available through the Apple Online Store, Apple’s retail stores, and select Apple Authorized Resellers. Read more: apple.com/macbook-pro

lundi 28 juillet 2014

Apple Reports Third Quarter Results








Growth in iPhone sales, Mac and services generated record revenues for the quarter ended in June and a 20% growth in earnings per share 

CUPERTINO, California-On July 22, 2014-Apple today announced financial results for the third quarter of fiscal year 2014 ended June 28, 2014. The company reported quarterly revenue of $ 37.4 billion and net quarterly profit of $ 7.7 billion, or $ 1.28 per diluted share. These results compare to revenue of $ 35.3 billion and net income of $ 6.9 billion, or $ 1.07 per diluted share for the same quarter last year. Gross margin represented 39.4% compared to 36.9% in the same quarter last year. International sales accounted for 59% of sales in the quarter. 


Apple's Board of Directors declared a dividend of $ 0.47 per common share, payable August 14, 2014 to August 11, 2014 recorded in the evening shareholders. 


"Our record sales for the June quarter was driven by strong sales of iPhone and Mac as well as the continued growth of sales from the Apple ecosystem, which has generated the strongest growth in earnings per share for seven quarters, said Tim Cook, Apple's CEO. We are very excited by the arrival of iOS and OS X 8 Yosemite, as well as new products and services that we can not wait to start. "


"We generated $ 10.3 billion of operating cash flow and donated nearly $ 8 billion in cash to our shareholders through dividends and share repurchases during the quarter ended in June, said Luca Maestri, Apple's CFO. This brings the cumulative payments under our program of return on capital to 74 billion, for a total of $ 130 billion, with another six quarters until its completion. "


The objectives provided by Apple for the fourth quarter of fiscal 2014 

revenues between $ 37 billion and $ 40 billion 
gross margin between 37% and 38% 
Operating expenses between $ 4.75 billion and $ 4.85 billion 
Other income / (expenses) of $ 250 million 
tax rate of 26.1% 

Apple will release real-time web conferencing its financial results for the third quarter of 2014 July 22, 2014 from 14 pm (Pacific Coast of the United States), at www.apple.com/quicktime/qtv/ earningsq314. This web conference will continue to be available afterwards for about two weeks. 


This press release contains forward-looking statements including purely indicative, those concerning estimates of gross margin, operating expenses, other income / (expense) and income tax rates. These statements are subject to a number of risks and uncertainties and actual results may differ from those contained in this release. Potential risks and uncertainties include without limitation the effect of competitive and economic factors and the answers that the company could make the purchasing decisions of Apple products by the general public and professionals; consistency of competitive pressures in the marketplace; the ability of the company to propose in due time new programs, innovative products and technologies to the marketplace and stimulate customer demand for these products and technologies; the possible repercussions product introductions and transitions to new products, changes in pricing and product mix, and / or increases in component costs of the products on the gross margin of the company; the inventory risk associated with the need for the company to order or commit to order product components in advance of customer no orders; the continued availability on acceptable terms of certain components and services essential to the company's business currently obtained by the Company from sole or limited sources; the effect that the dependence of the Company with respect to manufacturing services and logistics provided by third parties may have on the quality, quantity or cost of products manufactured or services rendered; risks associated with international operations of the company; the dependence of the Company with respect to the availability of digital content and under the intellectual property of others; the potential impact of a finding that the Company has infringed on the intellectual property of others, and the dependence of the Company on the performance of distributors, carriers and other resellers of the Company; the impact of quality problems on product sales and operating results of the company; the presence and permanent availability of key executives and employees; war, terrorism, public health issues, natural disasters and other circumstances that could disrupt supply, delivery, or demand of products; and unfavorable results of other legal proceedings. Further information on factors that could affect the financial results of the company are from time to time in the "Risk Factors" and "Management's Discussion and Analysis of Financial Condition and Results of Operations" of the documents filed by the company with the SEC, particularly the Annual Report (Form 10-K) for the year ended September 28, 2013, the interim report (Form 10-Q) for the quarter ended December 28, 2013, the interim report (Form 10 - Q) for the quarter ended March 29, 2014 and the interim report (Form 10-Q) for the quarter ended June 28, 2014 to be filed with the SEC. The Company undertakes no obligation to update the statements or forward-looking information that is of value only to their respective dates. 


Apple designs Macs, the best personal computers in the world, as well as the operating system OS X, iLife, iWork and professional software system. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its iPhone and its revolutionary App Store and defines the future of mobile media and computing devices with iPad. 


Press Contacts: 

Jasmine Khounnala 
Apple 
khounnala.j @ apple.com 
01 56 52 97 48 

Charlotte Robic 

Apple 
crobic@apple.com 
01 56 52 97 27





mercredi 23 juillet 2014

Apple is preparing to launch the iPhone 6


IPhone sales have so far almost never showed signs of slowing, despite the lack of innovation that characterized, for example, the passage of the iPhone 4S to the iPhone 5. The contract in January between Apple and China Mobile, the world's largest operator, ensures an important market in China. 

The Cupertino company has asked its suppliers to produce between 70 and 80 million units by the end of the year. The iPhone 6, which will be unveiled in September, should exist in two versions, with two screen sizes: the two models should be larger than that of the iPhone 5 screen. 

APPLE STILL LEADING MOBILE? 

A way for Apple to catch up on Samsung dominating the segment of large screen smartphones, but a technical challenge for manufacturers, which will provide larger screens but just as thin and lighter than the previous iPhone. 

These forecasts exceed those that were made for iPhone 5S and 5C, which Apple had ordered before launch between 50 and 60 million units, a sign that Apple anticipates strong demand, especially for the holiday season. 

The third quarter should be no surprise to Apple, even though analysts rather expect sales growth of 15% compared to the same quarter last year. Analysts also look at whether iPad sales, lazy, straighten. 

To Forrester, "the results show Apple in particular how the iPad and the Mac further complements the use of the iPhone." "We believe that the shift to mobile is just beginning, said Frank Gillett, chief analyst, and the results show that Apple's products continue to play a leading role in this transformation. "